Toronto Pearson Information Kiosks

User Research
Accessible & Inclusive Design
Product Design
Information Architecture

Toronto Pearson 55" portrait kiosk on the homscreen

600K+
pageviews Oct 2022-2023

90,000
sessions Oct 2022-2023

3
person design team

Overview

Toronto Pearson's existing wayfinding kiosks had reached their end of life, and the Greater Toronto Airport Authority (GTAA) had multiple goals for new kiosks. Our 3-person team needed to expand the user experience beyond wayfinding, by driving traffic to shops & services, enhance the customer support experience with video and audio calls to Passenger Support Reps, provide travellers with customized flight information, and allow GTAA the flexibility to deploy new capabilities over the next 5 years. 

Three kiosks side by side in Terminal 3
Three 32" kiosks in use at T1
A single 55" kiosk
A close-up view of the interactive maps on the 32" kiosk

    You are always incredibly thorough and come to each session solution and client oriented. I always appreciate how you have considered all possibilities and come prepared to present your opinion and provide us guidance as we work through pros and cons of each possible outcome.

    NIsha Sindwhani - Project Manager, Greater Toronto Airports Authority

    Research Phase

    Covid-19 impacted on our ability to perform the user research that would be completed for a project of this complexity. Reduced passenger volume, social distancing, and concerns about distorted data required creative solutions by our team.

    With no direct access to travellers, we explored every avenue to collect qualitative information on people who had interacted with the airport. Online reviews, news articles, and social media posts identified pain points around wayfinding and other areas that we could address within the kiosk.

    We were very lucky to discover a treasure trove of existing research that had been completed for torontopearson.com. Our team was able to leverage that user research to help fill in gaps that Covid obscured. Additionally, we met weekly with GTAA stakeholders, and combed online feedback to help discover pain points along the passenger journey and apply that knowledge to our information architecture. 

    Existing Site IA

    As torontopearson.com would form the basis of the content used for the kiosk, the team began by creating a detailed information architecture of TorontoPearson.com which would form the base Information Architecture (IA) for the new kiosks. That IA allowed us to develop a detailed picture of the requirements broadly referenced in the business requirements and to highlight the incredible complexity of this project.

    The first hint of the complexity we were going to encounter. The Toronto Pearson IA

    The first hint of the complexity we were going to encounter. The Toronto Pearson IA.

    The business objectives were to provide an enhanced kiosk which would provide customer support, along with wayfinding, detailed flight information, additional information about airport services and processes. We also integrated with the Sitecore platform allowing GTAA to maintain the website and kiosk from a single source. Any edits made to shared content would be instantly reflected on the website and kiosk. 

    Personas 

    As Covid-19 prevented us from collecting direct user feedback, we incorporated 7 traveller archetypes previously developed for torontopearson.com. We understood that end-users of an airport can be anyone, so we developed an additional 3 personas which focused on edge cases. This allowed us to repeatedly consider the impact of our decisions on these rarer traveller's personas. The team's experiences with airports also proved helpful and helped us to avoid biases in our assumptions. I had travelled regularly, where one of my teammates had never flown. 

    Image
    Image
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    Our 3 personas; Julia, Lily, and Naresh.

    Design Principles

    Our design principles were defined from business requirements, stakeholder interviews, and torontopearson.com itself. These were helpful in discussions with GTAA, where referencing the design principle would help us explain our thinking to GTAA.

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    Visually consistent with the website, but designed for the medium.

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    Encourage browsing with No dead ends

    icon of password input field

    No personal information or transactions.

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    Increase visibility to retail, food, and other services.

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    Aim for an omnichannel experience

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    Remember the ergonomics and accessibility.

    Research Synthesis

    The business requirements set a very broad scope for the projects goals. Our research allowed us to narrow this down to 12 key flows that would be carried over from torontopearson.com to the kiosk. 

    With a tight timeline, the team held workshops with GTAA to better prioritize the individual components of key pages  as well as the broader flows. From these sessions we broke the project into 2 phases, prioritizing key passenger features such as flight information on a shorter timeline. Secondary flows such as detailed POIs, video/audio calls would be released later. While a difficult discussion with stakeholders, this allowed us to deliver the initial release in the original timeline.

    Arrivals flows

    One of the 12 flows implemented on the kiosk.

    Ideation Phase

    Wireframing

    The team individually explored ideas, encouraging divergent concepts. From these concepts we developed a unified wireframe concept working in conjunction with GTAA stakeholders.

    An early concept sketch of the kiosk's user interface
    An early concept sketch of the kiosk's user interface in both landscape and portrait views.
    Early kiosk wireframe concepts
    Final kiosk wireframes

      Design System

      Given the large number of screens that needed to be designed, across two orientations along with English and French. Developing a shared design system was necessary to reduce errors and minimize manual updates. As our first experience with Atomic Design methodology, it allowed our team to efficiently update multiple components thanks to its in-built modularity.

      One issue we encountered was determining if a one-off element should be included in the design system. As we worked through the design, those one-off elements would regularly be reused elsewhere. This required rework once we created the shared component and replaced the old instances with the new. Multiple Adobe XD plugins were tried to automate this process, but none worked well or consistently enough to be used. 

      The first hint of the complexity we were going to encounter. The Toronto Pearson IA

      A sample of the kiosk's design system.

      Accessibility and Ergonomics

      The physical nature of the kiosk informed multiple design decisions throughout, as we worked to ensure that ergonomics and accessibility were a key component of the user experience, especially with a large 55" display. Passengers shouldn't have struggle to interact with the primary navigation, so we placed key elements in the eye line and easy reach of an average traveller. For passengers using wheelchairs, the height of the 55" would make the UI impossible to reach. To address this, we designed a reduced height mode where the UI is displayed below 1.2 metres, This allows people in wheelchairs or of short stature to be able to reach all the user interface elements of the kiosk on either the 55" or 32" kiosks.

      A multi-touch capable infrared touch frame allows passengers with prosthetic limbs (and gloves) to easily interact with the displays. Blind and visually impaired users were supported with a screen zoom function along with a built-in screen reader with an accessible keypad for navigating. Every interaction with the kiosk was supplemented with a visual and audible confirmations of their successful touch or interaction.

      Our design team worked closely with the developers to design and implement an accessible interface that met over 120 regulated requirements.

      55" Portrait kiosk in reduced height mode

      Reduced height mode activated.

      Section Title

      The kiosks now provide an easy to use self-service option for passengers. But the airport team wanted to continue to offer the high-touch customer service that they're known for, while addressing the reality of the changes brought by the pandemic. Each kiosk allows passengers to use both audio and video calling to communicate with both Passenger Support Reps and selected third parties. For travellers who may not have a working cell phone, they will be able to use the kiosk to call the airport, hotels, or car rentals directly from the kiosk. Video calls to GTAA agents allow passengers to have a more nuanced call with passenger support representatives, allowing them to share information such as "this is what my lost luggage looks like, but smaller". Both the audio and video calls integrate into the existing telephony systems used by GTAA which minimized retraining and equipment costs.

      Conclusion

      The development of Toronto Pearson's new wayfinding kiosks has been a journey of creative problem-solving, collaboration, and dedication to enhancing the passenger experience. Despite the challenges posed by the COVID-19 pandemic, our 3-person team successfully navigated through the complexities of this project, working closely with GTAA stakeholders to meet a multitude of objectives.

      Our team's dedication to innovation and user-centered design has culminated in a kiosk experience that not only meets the diverse needs of Toronto Pearson's passengers but also sets a new standard for airport wayfinding and customer support and delivered 600k+ page views with 90,000+ sessions for the 12-month period ending in October 2023.

      Toronto Pearson's new kiosks are more than just a tool for navigation; they are a gateway to a seamless and inclusive travel experience, reflecting the commitment of GTAA and our team to elevate every step of the passenger journey. We are excited to see the positive impact these kiosks will have on travellers, providing them with essential information, support, and convenience as they embark on their journeys.

      An omni-channel experience allowed passengers to view content on the kiosk on their smartphone by loading the equivalent page on torontopearson.com via a QR Code. This allows passengers to easily load everything from flight details to POIs on their personal devices. Directions to POI's can also be loaded on a passengers smartphone, allowing them to easily navigate either terminal.

      As each kiosk was designed to be location aware, we were able to develop several features to allow people to contextualize themselves within their terminal. For POIs, the walking distance was displayed for each restaurant or shop. So if a passenger is searching for a Starbucks, they're quickly able to discover which of 11 is closest to them. Content is customized for departures and arrivals, with the quick links providing access to the most common tasks for departing or arriving passengers.

       

      That's a quick overview of a deeply complex project which integrates into dozens of internal APIs and third-party tools to deliver a really unique experience to travellers.

      . The development team was then able to build the kiosk to meet Defining broad. An accessible keypad is used to navigate the kiosk using a built-in screen reader. 

      Along with reduced height mode we had to address the needs of passengers who may be deaf, visually impaired or have mobility issues. Every interaction had to provide both visual and audible feedback, and avoid complex hand gestures. 

      Informational videos on the kiosk would require closed captions and described video. This required sourcing a custom video player that supported these additional 

      Working with our manufacuring partner, teh displays were able to support prothestic limbs.

      . On screen button's click, barcode scanners signal success through sound and lights. 

      Omnichannel

      Mapping. How it can be helpful for Lowes

      Video and audio chat.

      Torontopearson.com · Project Background · Website key features: · Arrivals information · Departures information · Live Security wait times · Website search · Live flight notifications · Live bus schedules · Live train schedules · Taxi and Limo fare calculator · Online Gift card purchase · Chatbot · Kiosk- torontopearson.com · Technology Stack · Server Architecture – Website built using Sitecore XP Scaled · Micro services Architecture · Delivery Model – Azure DevOps · Question and Answers.

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      GTAA kiosk Intro

      As GTAA's existing wayfinding kiosks had reached their end of life, GTAA had multiple goals for the new kiosk's we were designing. They needed to expand beyond wayfinding, by driving traffic to POI's with more detailed information  (menu's, external websites), enhance the customer support experience with video and audio connections to Passenger Support Reps, provide passengers with customized flight information, and allow GTAA the flexibility to deploy new capabilities over the next 5 years.

      About the team

      Our team of 3 was tasked with developing an effective user experience for multiple layers of ever increasing complexity. As we worked together over those first few weeks, our complementary set of skills allowed us to share the workload and support each other when we hit roadblocks. Ankita provided solid visual and UX skills to work well within our constraints, Shubhangi offered solid user research skills and a natural intuitiveness to see simple solutions. I brought understanding of accessibility, development processes, and general UX/UI experience. 

      Explaining the importance of design process

      GTAA stakeholders on the project varied in their knowledge of user experience design. In our early workshops and meetings we introduced or refreshed their team to concepts and the process of using design thinking to their team. We quickly discovered that holding rigorously to the traditional double-diamond/design thinking processes would not work with this project due to tight timelines, Covid 19, and more. 

      Discover

      One of the biggest challenges we encountered at the beginning of the project (and throughout) was the lack of availability for user interviews with travellers. Due to a variety of reasons (Covid-19 being the primary) we had to focus on stakeholder interviews and utilizing what existing research we had available to us.

      Secondary Research - Existing Site

      Ankita and Shubhangi began by creating a detailed IA of TorontoPearson.com which would form the basis for the new kiosks. That IA allowed us to begin to develop a detailed picture of the requirements that were only broadly referenced in the BRD as well as highlight the complexity of torontopearson.com itself.

      Secondary Research - Habenero

      A key win for the our team was discovering that during the redesign of torontopearson.com two years prior, the contractor, Habenero, had performed detailed user interviews, user journey's, and personas of visitors to tp.com. While we would have preferred to research that information first hand, there was a clearly a great deal of overlap between the research Habenero had conducted and our project. Their user flows nearly matched those we had begun to develop, and even highlighted possible kiosk interactions in many of the same points that we'd identified. It provided a much needed shortcut that allowed us to validate much of our preconceptions.

      Secondary Research - Online reviews

      With no current access to travellers, we explored every avenue to collect qualitative information on people who had interacted with the airport. Online reviews identified pain points around wayfinding and other areas that we could address within the kiosk

      Primary Research - On-site visit

      We were able to successfully convince the client of the benefit of an on-site visit. During the visit we used the existing kiosks, noting several key features. The POEMS framework was used to documents the terminal and how travellers interacted with the space within.

      Define

      After our initial research we began to synthesize the data

      Research Synthesis - Persona's

      Habenero had developed 7 traveller archetypes which were incorporated into our work. We understood that end-users of an airport can be anyone, so we developed an additional 3 personas which focused on edge cases. This allowed us to repeatedly consider the impact of our decisions on these rarer travellers personas. The team's experiences with airports also proved helpful and helped us to avoid biases in our assumptions. I had travelled regularly, where Shubhangi had never flown beforehand.

      Research Synthesis - User Journey's and work flows

      We had begun development of the our user journeys when we received the journeys developed by Habenero. The significant level of overlap between the two helped to validate the teams thinking. 

      Research Synthesis - Primary flows and global elements

      The BRD set a very broad scope for the projects goals. Our research allowed us to narrow this down to 12 key flows that would be carried over from torontopearson.com to the kiosk.

      Research Synthesis - Documenting Complexity

      Design Concepts - Client Workshop & Info Architecture

      With a tight timeline, the team held workshops with GTAA to better prioritize the individual components of key pages (CHANGE SLIDE) as well as the broader flows. From these sessions we broke the project into 2 phases, prioritizing key passenger features such as flight information on a shorter timeline. Secondary flows such as detailed POIs, video/audio calls would be released later. While a difficult discussion with GTAA, we were able to deliver the initial release in the original timeline and reduce the workload for both the design and development teams.

      Design Concepts - Divergence and Convergence

      Design Concepts - Wireframes

      Design System

      Given the large number of screens that needed to be designed, over 300 screens across two orientations along with English and French. Developing a shared design system was necessary to reduce errors and minimize manual updates. Adobe XD's shared library feature was invaluable, if occasionally buggy. One issue we encountered was determining if a one-off element should be included in the design system. As we worked through the design, those one-off elements would regularly be reused elsewhere. This required rework once we created the shared component and replaced the old instances with the new. Multiple XD plugins were tried to automate this process, but none worked well or consistently enough to be used.

      UI Design

      Internal Validation & Prototyping

      Given the sheer physical size of the kiosks we were able to obtain a 55"  and 32" touch screen for internal testing and prototyping. This let us quickly test and iterate on the layout of elements internally. Guerilla user testing with the real-world screens allowed us to validate the visual hierarchy and flows of the experience.

      Final deliverables

      The phase 2 release of the kiosks went live in May 2022. Passengers can now search for restaurants, get directions to them, scanning their boarding pass for details about their flight, call GTAA agents for support, and even more. All of these capabilities can also be used by passengers who are visually impaired, deaf, wheelchair bound, or have other mobility issues. Currently the kiosks are the Phase 2 kiosks are getting over 6000 pageviews per day, a 600% increase over the Phase 1 deployment.

      Identifying user needs

      Primary Research – User Interviews

       

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